Nine out of 10 drivers admit to checking for messages while driving, even though this makes them 23 times more likely to be involved in a crash and ultimately, 94% of crashes are preventable says Eugene Herbert, the MD of the MasterDrive driver-training company, who believes that distracted driving poses just as large or possibly a greater challenge than drunken driving. “If compared to drunk driving, the Transport Research Laboratory in the UK says writing a text message slows reaction times by 35%, whereas the reaction time of a driver whose blood alcohol concentration is at the legal limit is slowed by 12%. Thus distracted drivers are eight times more likely to have a crash, whereas drunk drivers are only four times more likely,”said Herbert, highlighting that this does not minimise the danger of drunk driving but emphasises how dangerous distracted driving really is.